OUR STORY
A different kind of agency
The Travel Foundry was born from a simple realization: the traditional agency model often prioritizes process over people. We witnessed the frustration felt by travel and hospitality brands—relationships that felt brief, transactional campaigns driven by industry awards rather than true connection. That’s when we decided to do something different.
We believe that marketing should be as human as the people it serves. It's not about flashy campaigns or fleeting trends—it’s about creating trust, building authentic relationships, and leaving lasting impressions. For over a decade, we’ve partnered with travel and hospitality brands to tell stories that resonate, not just in the moment, but for years to come.
WHY WE DO IT
People over data
At the heart of travel and hospitality are people—their dreams, their desires, their fears, and their need to both explore the world and feel at home. This human connection is what drives us every day. We’re passionate about uncovering the truths that bind people together.
We don’t chase trends or obsess over algorithms. We focus on seeing the world through sharper eyes and fuller hearts. Our work translates empathy into action—helping brands discover their voice, build genuine relationships, and create experiences that leave a lasting mark on people long after they’ve returned home.
WHAT MAKES US DIFFERENT
Your partners in growth
We don’t operate like a traditional agency, because we don’t consider ourselves one. At The Travel Foundry, we’re not just service providers; we’re partners in your growth. In a world where trust, loyalty, and human connection matter more than ever, we guide you toward real, lasting impact.
Our approach is deeply personal. We immerse ourselves in your brand, your mission, and the hearts of your audience. We don’t chase quick wins or rely on cookie-cutter strategies. We craft work that earns attention for the right reasons—work that’s human, honest, and unmistakably yours.
WHERE WE CALL HOME
Inspired by our roots
From the rugged peaks of Idaho to the sunny shores of California and the vibrant energy of Colorado, our roots run deep in the places we call home. These landscapes fuel our creativity and ground our work in authenticity. Our diverse backgrounds shape how we see the world—and in turn, how we help your brand connect with people.
Our Founders
Powered by a collective of forward-thinkers who embody creativity and grit.
Derrick calls Boise Idaho home, where the vast, rugged landscapes fuel his passion for adventure. Whether scaling granite walls, riding mountain trails, chasing elusive trout in serene streams, or ripping through untouched powder, Derrick finds both challenge and clarity in the pursuit.
Collaboration is the cornerstone of Derrick’s life and work. He believes that true progress is born from the power of diverse perspectives and collective effort. Outside of his pursuits, Derrick finds joy in building lasting memories with his wife and three children, instilling in them a love for the outdoors and the strength that comes from shared moments of discovery.
Let’s Build Something Together
At The Travel Foundry, we don’t just grow brands—we transform them into something unforgettable.
Ready to elevate your brand?