Transform your brand with a purpose-driven strategy
Tailored strategies that clarify your brand’s vision, position you for growth and create meaningful connections with your guests.
A holistic brand strategy to elevate your travel business
We understand your brand’s potential—ready to refine what’s working today while building a strategic foundation for long-term success. We blend rich insights with visionary strategies to ensure your brand continues to grow and resonate with your guests.
Gain actionable insights into your brand, market, and customers through comprehensive research that combines primary and secondary data to drive smarter decisions.
Starting At
$12,000
Key Focus Areas
- Industry Analysis: Discover the cultural shifts and market moves shaping tomorrow’s travelers.
- Company Analysis: Highlight the authentic essence of your brand, turning its unique story into an experience travelers connect with.
- Competitive Analysis: Transform competitor insights into opportunities to elevate your brand and set a new standard in travel and hospitality.
- Consumer Analysis: Tap into what travelers crave and create moments they’ll talk about for years.
Additional Services
- Consumer Surveys
- One-on-one Interviews
- Focus Groups
- Ethnographies
- 360 Competitive audit
- Comprehensive Industry Analysis
- SWOT Analysis
Define your brand’s key differentiators to stand out from the noise while building a foundation for long-term growth and alignment.
Starting At
$10,000
Key Focus Areas
- Brand Purpose: Define the deeper mission behind your brand that drives every decision and resonates with your audience.
- Core Values: Articulate the guiding principles that shape your brand’s actions and build customer trust.
- Brand Positioning: Carve out a distinct space for your brand, ensuring it stands out in the hearts and minds of your guests.
- Brand Persona Development: Create a compelling brand character that feels as human as your customers, making authentic connections effortless.
- Tone of Voice Guidelines: Craft a voice that reflects your brand’s personality, speaking directly to the people who matter most.
Additional Services
- Detailed Messaging Strategy
- Company Operating Principles
- Brand Narrative
- Brand Architecture
- Brand Expansion Strategy
Equip your teams to embody and deliver your brand’s promise with dynamic workshops, ideation sessions, and strategies to resolve conflicts, align communication, and foster collaboration.
Starting At
$7,000
Key Focus Areas
- Brand Advocacy Training: Empower your team to become passionate ambassadors who live and breathe your brand
- Workshops & Ideation Sessions: Fuel creativity and connection with immersive sessions that spark big ideas and bold solutions.
Additional Services
- Culture Development Plan
- Employee Onboarding Experience Design
- Cross-Departmental Collaboration Initiatives
Create meaningful guest experiences that connect across every touchpoint, fostering deeper engagement and lasting loyalty.
Starting At
$7,000
Key Focus Areas
- Guest Profile Development: Bring your audience into sharp focus with profiles that uncover who they are and what they truly seek.
- Purchase Journey Mapping: Visualize every step of the guest experience to meet their needs at the perfect moment.
- Content Strategy: Design a storytelling approach that engages, inspires, and keeps your brand top of mind.
Additional Services
- Go-to-Market Strategy
- Loyalty Program Framework
- Omni-Channel Activation Plan
Stay Ahead with Ongoing Strategic Intelligence
Travel and hospitality never stand still, and neither should your strategy. Our monthly retainer delivers real-time insights into your audience, competitors, and industry, ensuring you’re always one step ahead. From qualitative interviews to trend analysis, we provide the knowledge you need to adapt and thrive.
Whether you need sharper consumer insights, deeper competitive intelligence, or a pulse on market trends, our strategy retainer is designed to scale with your business.
Starting At
$5,000 / mo
- Customer Insights: Engage in monthly one-on-one conversations with your audience to reveal shifting preferences and emerging opportunities. Stay connected to what truly matters to your guests, adapt strategies with agility, and sidestep the need for costly, large-scale research projects.
- Competitive Analysis: Gain a strategic edge with monthly reports that dissect competitor content, strategies, and performance. We’ll spotlight actionable opportunities to help your brand outpace the competition and lead the market.
- Trends & Insights: Stay ahead of the curve with concise, monthly briefs covering emerging trends, industry shifts, and key statistics. Spot opportunities and challenges early, so your brand remains proactive—not reactive.
Our zero risk guarantee
Simply put, our goal is to remove risk for your business, not create it. If after the first 30 days you are not completely satisfied with our partnership, you can cancel your agreement and receive a full refund. No questions asked.
THE TRAVEL FOUNDRY FRAMEWORK
From insightful discovery to sustainable growth
A thriving travel or hospitality brand isn’t built on guesswork—it’s crafted from clarity and vision. While other agencies chase quick fixes, we dig deeper, using a thoughtful, strategic approach that sparks immediate insight and sets your brand up for lasting impact.
Every step we take is intentional, aligning your brand with its true purpose, so you can grow sustainably and create authentic, lasting connections with your guests.
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Phase 1: Research & Discovery (4-8 weeks)
We begin by gaining a comprehensive understanding of your brand and market, including industry analysis, competitive landscape evaluation, and consumer insights. This research varies from high-level evaluations to in-depth enterprise analyses, providing a clear, data-driven foundation for your brand strategy.
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Phase 2: Brand Strategy & Positioning (2-7 weeks)
With research complete, we refine your brand’s core, defining its purpose, values, positioning, and unique personality. We also develop a messaging strategy and tone of voice, ensuring everything aligns with your brand’s vision.
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Phase 3: Guest Experience (2-6 weeks)
This phase focuses on bringing your brand to life, ensuring guests experience it at every touchpoint. We design the guest journey, develop go-to-market strategies, and create resonant content strategies. Additionally, we establish loyalty frameworks and optimize your brand across key channels.
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Phase 4: Internal Engagement (2-5 weeks)
Align your internal teams with your brand’s mission, ensuring they are empowered to consistently deliver on its promise. We offer tailored workshops and training sessions, including brand training & advocacy, leadership alignment, and collaborative ideation. These sessions equip your team to fully understand and activate the brand across all touchpoints.
Hear it from our customers
"Before working with [The Travel Foundry], our company was losing the online search game. We were heading into our peak season and desperately needed to make an impact immediately. We’ve worked with marketing companies before but have seen little improvement.
Working with The Travel Foundry felt as if we were on the same team, and that we were a priority for them. Trey and his team exceeded all of our expectations especially with our immediate goal of increasing our online revenue. And then they took it to the next level and created a full marketing strategy that is exactly what we didn’t even know we needed!!"
- Deanne Hill
Owner, Daniels Summit Lodge
