The 2025 Hotel Industry Report

Key Trends, Insights, and Strategies for Success

With new technologies, shifting travel patterns, and economic pressures reshaping the landscape, staying ahead requires more than just intuition, it demands insight. The 2025 Hotel Industry Report offers a comprehensive analysis of the trends and challenges shaping the future, along with actionable strategies to help you thrive.

61
%

hotel guests are willing to spend more with brands that offer a customized experience.

40
%

of hotel guests are likely to leave a review following a positive experience.

48
%

are motivated to write a review after a negative experience.

70
%

Guests rely on chatbots for quick tasks like checking-in, Wi-Fi access, and wake-up calls.

73
%

Hotel guests are more likely to choose a hotel that offers self-service technology and a connected room experience.

85
%

Hotel guests want to engage with the local community and culture during their stay.

What’s inside the report?

Gain access to an in-depth analysis of the current state of the hotel industry, including:

  • Shifting Travel Patterns: Learn how international travel trends and the rise of alternative accommodations are impacting demand.
  • Economic Outlook & Consumer Preferences: Navigate inflation, rising operational costs, and evolving guest expectations for personalized and sustainable experiences.
  • Technological Integration & AI: Discover how AI is transforming guest experiences and operational efficiency.
  • Digital Marketing & Market Opportunities: Leverage emerging digital strategies, including Augmented Reality and Commerce Media Networks, to engage travelers.
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