The Celtic on Market

The Celtic came to us knowing something was off. The pub had loyal regulars, a strong atmosphere, and deep roots in the neighborhood, but none of that was translating online. In a city full of Irish pubs and sports bars, the brand was hard to find, hard to differentiate, and not clearly communicating why it mattered.

What we built

  • A competitive landscape analysis covering language, positioning, and category norms
  • Clear differentiation rooted in what guests actually value when choosing a local bar
  • A refined brand direction blending Irish culture with the casual, social spirit of Colorado
  • A complete website redesign and content overhaul, including new page architecture, copywriting, and intent-based landing pages built to reflect how guests actually discover and choose a local bar
  • Search engine optimization rooted in local intent, capturing high-value discovery moments like nearby venues and event-driven searches to increase visibility where decisions are actually made
  • Google Business Profile optimization to strengthen local discovery, including categories, business details, and menu visibility
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Celtic
Celtic (1)

What changed

Before: strong in-person experience, weak digital presence, unclear differentiation online.

After: a brand that is easier to find, easier to understand, and more accurately represented across digital channels.

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Key outcomes

  • 55% increase in organic traffic within 60 days of launching
  • Ranking #1 for key high intent search terms ("irish pub in denver")
  • Consistent inbound leads for larger group events and private bookings
  • A brand voice and visual direction aligned with the actual guest experience
  • Stronger relevance in a competitive Denver bar scene
  • Clear guidance for ongoing content and marketing decisions


Why it worked

We did not invent a new bar. We translated what already made The Celtic work into a digital presence that matched the energy, warmth, and reliability guests feel when they walk through the door. Once the story was clear, everything else followed.


The transformation

The Celtic moved from underrepresented to unmistakable. The brand now shows up online the way it shows up in real life, friendly, familiar, and easy to choose when friends are deciding where to meet.
Travel Foundry completely rebuilt our website for The Celtic on Market, and the experience was exceptional from start to finish. Their team took the time to truly understand our story, brand, and identity, asked smart questions, and was incredibly receptive and persistent regarding feedback and iterations. We’ve already seen a noticeable increase in site traffic, first-page rankings for key SEO targets, and a big jump in high-quality event and party inquiries, all on a platform that’s easy for us to manage and fully control. They’re professional, responsive, genuinely fun to work with, and I’d highly recommend them, especially for hospitality brands where mobile-first design really matters.
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Owain Hickey
Owner, Celtic on Market

Ready to be our next case study?

Whether you are launching something new or evolving an established brand, we partner with travel and hospitality companies ready to clarify their story, show up credibly in the market, and convert attention into real demand. If you are serious about growth and doing it with intention, we should talk.

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