TerraFauna Journeys

TerraFauna started as a strong concept that needed clear positioning, branding, website, and visibility. Our job was to turn that idea into a brand with real presence, real credibility, and real momentum. 

What we built

  • A differentiated brand strategy rooted in conservation forward luxury
  • A full creative identity and guidelines that made the brand feel premium, modern, and sincere
  • Messaging, story pillars, and content systems that kept every channel aligned
  • A full website built from the ground up, designed to tell the story with clarity and drive bookings
  • Campaigns, emails, and social programs that built a real community
  • A cost effective tech stack that created a stronger operational backbone for marketing, bookings, and long term growth
  • PR + brand partnerships that attracted top tier outlets
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What changed

Before: minimal awareness, audience, press coverage, or online traction.

After: a recognizable travel brand showing up in global media and building meaningful momentum in its first year.

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Key outcomes

  • Featured in Forbes within 90 days, reaching over 150 million monthly readers
  • Coverage in JustLuxe and Travel and Tour World
  • 414% growth in site traffic
  • 559% growth in social engagement
  • LinkedIn audience grew by 235%, expanding reach and credibility
  • Instagram reach increased by 119%
  • PPC campaigns delivered competitive visibility against Abercrombie and Kent, Kensington Tours, and Wilderness Destinations

These wins are not typical for a new operator. They signal a brand story with real pull.


Why it worked

We tightened the strategy, clarified the value, and built a story that felt credible to high income travelers. Guests responded to the sincerity, the human connection, and the clarity in how TerraFauna defines luxury. The brand showed up the same way across every touchpoint, which built trust quickly.


The transformation

In a matter of months, TerraFauna Journeys shifted from an unknown startup to a conservation luxury contender with a distinct identity, a growing community, and serious media attention. The foundation we built now supports long term growth, new destinations, and deeper partnerships with travelers, advisors, and conservation leaders.

Ready to be our next case study?

Whether you are launching something new or evolving an established brand, we partner with travel and hospitality companies ready to clarify their story, show up credibly in the market, and convert attention into real demand. If you are serious about growth and doing it with intention, we should talk.

Work with us
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